[Toshiaki Kawada hand signed autograph] A paradoxical business philosophy shared by a pro wrestler who has continued for 10 years, despite repeated failures, has run ramen shops that go bankrupt within 3 years of opening.

The author, Toshiaki Kawada fighters, hand-signed autograph!

Dan (Softcover) Wani Books / There is data showing that the number of new shops opening is non-stop, with over 3,000 stores opening annually. In such a fiercely competitive world, it is said that 80% of new shops go out of business within three years of opening.

This book thoroughly shares his personal lesson learned by Toshiaki Kawada, owner of 'Menjaras K' and pro wrestler who has experienced various failures and is now in its 10th year this year (2019). The 'Must-Not' Things to Do for Success The 'Must-Do' Approach to Business is delivered in a candid way.

"It's a bit awkward to write this right from the start, but honestly, I think it's better if there were people who read this book and thought, 'If it's this tough, I might as well quit being a ramen shop.' To risk your life and take on a challenge in a business with such a low chance of success is truly reckless. It's not so much a challenge as a challenge—it's already a gamble." (From the author)

Chapter 1: Why 'Dangerous K' 'Changed Jobs' to 'Menjaras K'

Chapter 2: Ramen Shops Were a Harsh World Like the Four Heavenly Kings, Pro Wrestling!

Chapter 3: And then, I dissolved three Benz cars in soup......

Chapter 4: The Tough Opponents of Independent Stores! The Labeling Effect and Major Chain Stores' Unique Tactics

Chapter 5: Ten Classic Tips for Those Who Still Want to Open a Ramen Shop!