Dialogue "Tarzan Yamamoto ×Toudoukan Director" 14.Tarzan Yamamoto

Next>15: Deepening "Business Types"

Toudukan Open" > back > 13. Toudoukan opens

---

14. Tarzan Yamamoto

Director: That's how it started. Anyway, when it comes to advertising, we put out flyers every day, but if it's the same time in front of the station, the target will wear it.
This is because people who commute to work and school should pass by at about the same time.
If you do that before and after the game at Korakuen Hall , you can do a different promotion every day, and you can give it to different fans, which is efficient.

Tarzan Yamamoto: So you narrowed down the audience.

Director: That's right. That way, you can give it directly to deep fans. I decided to specialize in this, so I handed out leaflets at Korakuen Hall , Diffa Ariake, Japan Budokan, etc.
Hand-deliver on the street and hand it out to fans. It's the only way to do it.

When I was distributing them in that way、、、 there was a teacher.
At the time, I didn't know much about the faces of people in the industry, but as expected, I saw him at once. Oh, and Tarzan Yamamoto!

Tarzan Yamamoto: It was a fateful encounter!

Director: I was told that I had a bad name.
I only ask my closest friends what they think of the flyers, so no one says anything bad about them.
I've never been denied, so the teacher pointed out that I didn't feel bad at all, and that I could learn a lot from this person. I was honestly interested.

Tarzan Yamamoto: Ahaha. I'm also quick to draw conclusions. Because it has instantaneous power.

Director: So, the school started, and I went there for a few months. One of those times, a teacher came to the store.
It was right in front of Korakuen Hall , and the customers happened to be in at the same time.
He was surprised that there were people, and he whispered in my ear.
"It's 10 times better than I thought" (laughs).
Thank you for your praise,
And I said, "Hey, there's a space. For some reason, I'm scared (laughs)

Tarzan Yamamoto: yes. It was.

▲ Tarzan Yamamoto's first visit! Relax with a cup of coffee
　
Director: "But it costs a lot of money to call a wrestler, so you're coming to the school, so I'm going to do a talk live by myself without a gala!"
Moreover, he said, "You can't do it once, you have to do it regularly and pull customers. Leave it to me!" What.

Tarzan Yamamoto: Well, I said that!? I often say that (laughs).

Director: Wow, I'm so happy.
The first teacher I met when I first opened the store, who was involved in Pro Wrestling,
He walked into the store and said something like that, and I don't think Maeda-san said, "I thought I had drifted to a desert island, but I had a friend," but for me, it was like Tarzan Yamamoto was there. (laughs)
It's completely different, and I'm going to be thrust into it (laughs).

Tarzan Yamamoto: Ahaha! The director really likes Akira Maeda .
  
Director: Until then, the only person I knew in the industry, Asaoka Senpai, who was at Daido Juku, had risen through the ranks at the time and became the editor-in-chief of "Martial Arts Press," but I didn't know anyone else at all, so I came here and found an ally.
What's more, Tarzan Yamamoto under the heavens.

That was in the fall of 2001.

Tarzan Yamamoto: That's right.

Director: So, the first talk event was held in October.
Sensei's "Tarzan Yamamoto's strongest 55 years old! That's what I did. I made a flyer with a handwritten picture of Taiyo (laughs).

▲ The 1st Talk Live
　
As expected, I couldn't really ask the teacher to do it for free, so I wanted to give it to him just by feeling, so I set the participation fee at 1,000 yen.

Tarzan Yamamoto: Eh, the entrance fee was 1,000 yen? It's very reasonable, it's too cheap!
　
Director: When I tried it, I was like, oh, talk live. The amount of raw enthusiasm is so great that it's interesting. There were a lot of customers, including anti-students, so there was a different sense of tension than at the school. But that energy catch is just as interesting as watching a Pro Wrestling match.

Tarzan Yamamoto: yes. I'm a verbal arsonist who ignites fire in people's hearts.

▲ The 8th Talk Live
　
Director: From there, we started doing time-based cafes, and occasionally we would hold such events, Tarzan Yamamoto Talk Live, about once a month.
So, from the following year, we decided to hold more one-revolt cram schools at our house, and we held lectures every week.
It was broadcast on Teletext's "Ad Street Heaven" as if it were a Suidobashi specialty (laughs).

Tarzan Yamamoto: Yes.

▲ The head of the school who is interviewed by the TV program "Haunting!
　
Director: Also, in terms of names. The name of our company is "Our Encyclopedia".
At first, it was my own business. In about 7 years, we will register as a corporation.
The name was originally conceived as the kanji "我流dictionary" or "辞".
But wouldn't it be better if the teacher had an "encyclopedia" of things? Please tell me.
14 years ago. Remember?

Tarzan Yamamoto: Hm~hmm...

Director: I forgot (laughs).
Toudoukan and your life are full of events, and will continue to happen, so the word "thing" suits you. They gave it a name. Usually, "Speech" is heavy because there are a lot of character drawings (laughs).

Tarzan Yamamoto: Crackling It was!

Director: As expected of the chief advisor! (laughs)
I am grateful to have received the word "thing".

Next>15: Deepening "Business Types"

Toudoukan open" href="https://toudoukan.com/blogs/features/20th_13"> back>13. Toudoukan opens