Single (Softcover) Aki Shobo / 30 years since the impact of the "Ultimate Tournament"──
The world's largest fighting promotion, UFC's unparalleled "light and shadow", revealed from interviews with people involved and numerous materials.
What is behind the scenes of the "corporate value of $11.3 billion" (Forbes magazine) that surpasses the four major sports in the United States?
What is the real reason why "human cockfighting" has risen to the world's top box office business?
Here is the modern history of mixed martial arts (MMA) and the box office business, which perfectly embodies the dramatic transformation of American culture and economy from the 1990s to the early 21st century.
The first tournament in 1993 when the name of "Gracie Jiu-Jitsu" resounded to the world. After that, Zuffa and Dana White, who took control of the management, struggled. Spike signed with TV, FOX and ESPN that brought huge revenue. Deal with Japan's PRIDE and American Pro Wrestling giant WWE. The struggles of fighters such as Connor McGregor and Rhonda Rousey ...... their struggles.
A must-have for martial arts fans, and the coveted translation of non-fiction is born.
[Japanese version special recording] Contains commentary by Gantz Horie!
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